Someone said to me the other day maybe we should make everything about sex cause sex always sells. Now while we can debate the merits or lack there of, the simple fact is that somethings and concepts sell better then others. Let me be clear this is not about that which sticks but that which simply sells.
This is a subject I face every week when I write the topic for my ExecTec Networking dinner. What will sell to the members and entice those who do not come merely for the pizza and networking. Over the years I have come to realize some things sell better then others. The question is why!
However as our moms always said, to much of a good thing sometimes is simply to much. Notch Up a new web 2.0 site in the job sector is in beta but they have something to sell which is more or less you and the value of you in several form. You see Notch Up allows you to set your price for a job interview. Clever but not nearly as clever as the viral way they get you to recruit more members by offering you money every time someone you invited to the system gets paid for an interview. In this case Notch Up stirred up a bit to much interest and they are generating what some would consider spam rather then bacon.
Seems sex may sell but getting a piece of the action is even better.
So what is the key to selling?
What is the difference between making the sale and making it stick?
Have to many companies lost focus on quality and are to focused on selling anything?
We all no matter what we do sell. We sell our staffs on getting the job done. We sell our boss on the value of our project over the other guys. We sell the dream and hope for a good reality to follow. But how much do we really think about the best way to sell.
What makes a great sales job? You hear the phrase over sell and then ________ deliver. Do you think that blank should be filled with over or under and what does that tell you about your experience with selling and being sold to?
So my hope is that I have sold you on the topic and if so I invite you to join us in Westwood on Tuesday when we will explore the topic of what sells and why.