January 2008
6 posts
What Sells
Someone said to me the other day maybe we should make everything about sex cause sex always sells. Now while we can debate the merits or lack there of, the simple fact is that somethings and concepts sell better then others. Let me be clear this is not about that which sticks but that which simply sells. This is a subject I face every week when I write the topic for my ExecTec Networking dinner....
Jan 31st
The geek in all of us
The last two weeks have certainly been a geeks dream come true with CES back to back with Mac World. Wikipedia states one of the current meaning for geek as: “A person who is interested in technology, especially computing and new media. Most geeks are adept with computers, and treat the term hacker as a term of respect, but not all are hackers themselves.” Which I must say is much...
Jan 17th
5 Questions for all
I wish I could take credit for thesse questions but they are the fine work of Scott and Mitch Silver, and their marketing firm Printable Promotions, in Chicago. 1) Is it right for the customer? 2) Is it right for our company? 3) Is it ethical? *4) Is it something for which you are willing to be accountable? 5) Is it consistent with our company’s basic beliefs? So simple, so basic and so...
Jan 15th
Fierce Conversations
It was my good friend and fellow ExecTec member Steve Zuback who introduced me to the book Fierce Conversations - Achieving Success at Work & in Life, One Conversation at a Time by Susan Scott many years ago. The premise of this 288 page book is that interpersonal difficulties—at work and at home—are a direct result of our inability to communicate well. Simply put sometimes we do...
Jan 10th
Thank God for Grand Central and Gizmo Project!
I work somewhere that is phone dependent. With the phones offline there is a risk we are loosing a key job. Our clients are TV people and they have no time for delays so when all 24 lines of our were down on Saturday and still down sunday night with no hope of being up for business on Monday. Fortunately 5 years of live television taught me never to give up till it is over.  In the end, Grand...
Jan 8th
Recommendations vs Predictions for 2008
It has been 2 weeks without an ExecTec or a topic and this is the longest I have gone without a dinner or a posted topic in over 3 years. Fortunately for me Christmas and New Years will not fall on Tuesdays again till the year 2012/2013. Now it is typical for people at this time of year to make predictions and in fact the blogosphere is full of predictions of what will most likely be. There are...
Jan 2nd